Privacy Policy
This privacy policy describes the privacy practices for the Web site(s) operated by Fenton Fire Equipment Ltd. (www.fentonfire.com - hereinafter “Web site” if singular, or, “Web sites” if more than one website is referred to).
INFORMATION COLLECTION AND USE.
We gather two types of information: (1) personally identifiable information that you supply voluntarily when you register for interactive services, order other products or services, or enter certain other areas of our Web sites as noted below in this Privacy Policy and (2) aggregate tracking and site usage information that we gather automatically as you access our Web sites. Your provision to us of any information through our Web sites, or through other sites that link to our Web sites, is deemed your agreement to this Privacy Policy. It is our policy to use the personally identifiable information we acquire at our Web sites for internal business uses only and to provide content, products and services to you that you value and request. We do not authorize the use of your personal information by any third party (other than FENTON FIRE business services providers discussed in the next section, or, under exceptional conditions as described under “Legal Matters” below). We operate and maintain a variety of online security measures to safeguard and keep your information private.
Personally Identifiable Information You Provide to Us.Anyone can access our Web sites, but there are certain areas and services that require registration or provision of certain personal information if accessed, such as by way of example: signing up for free use of OUR SITE, entering premium content areas, accessing a partner cabinet, placing advertisements online and making other online purchases, signing up for e-mail newsletters, promotions, contests, sweepstakes or special offers, or participating in reader forums, message boards, chats and reader surveys. If you choose to make a purchase or use such areas, we will ask for certain personally identifiable information, which may include name, mailing address, valid e-mail address and other personal information. Based upon the personally identifiable information you provide us at registration, we may send you a welcoming e-mail to verify your username and password. We will also communicate with you in response to your inquiries, regarding any information or services you request, and to manage your "account". We will communicate with you by e-mail or other method as directed by you. If you decline to supply or maintain with us certain information while using our Web sites or services, understand that you may not be able to use or participate in some or all of the features offered through the Web sites. We strive to keep all personal information (such as your name or e-mail address) that you voluntarily provide us private. We do not authorize your personal information to be shared with third parties without your consent. Certain information supplied by you to our Web sites may be password-protected, and you should take all necessary measures to protect the secrecy of your password. If you use a computer in a public place or share a computer with others, remember to log out/sign out and close your browser window when you finish accessing our Web site in order to prevent others from accessing your personal information. You are solely responsible for the control and use of each password you create. Personal information which you provide on user forums or bulletin boards or in other areas that are accessible to other users could also be collected and disclosed by other users. We cannot and do not take any responsibility for such collection or disclosure. From time to time, we may obtain e-mail addresses from third party commercial sources to be used for promotional purposes. You may opt out of receiving any messages from us in the future by either clicking the appropriate box, radio button or link in the e-mail message received, or by contacting us as instructed at the end of this Privacy Policy.
Aggregate Information that is Automatically Collected.We also collect and store information that is generated automatically as you navigate through our Web sites. For example, to enhance your experience on our Web sites, we use a standard feature found in browser software called a "cookie." Cookies are small files that your web browser places on your hard drive for record-keeping purposes. By showing how and when visitors use the Web site, cookies help us track user trends and patterns. They also prevent you from having to re-enter your preferences on certain areas of the Web site where you have entered preference information before. FENTON FIRE also may use pixel tags (single-pixel image files also known as transparent GIFs, clear GIFs or web beacons) to access cookies and to count users who visit the Web site or open our HTML-formatted e-mail messages. The information that is collected through the use of these image files is not personally identifiable and is used only to track responses to our advertising and promotional efforts. Another example of information that we automatically collect as you navigate our Web sites is information in “log files” about your computer's connection to the Internet such as a user's IP address (the number assigned automatically to your computer whenever you use the Internet), length of time spent on the Web sites, and the pages accessed during each visit to the Web sites. We use this information to analyze trends, administer the site, track user movement on the Web sites, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information except if necessary to provide certain premium content or services for which you have registered. In general, aggregate information allows us to improve the delivery of our web pages to you and to measure traffic on the Web sites. In addition, third party advertisers or third party ad servers that place and present advertising on the Web site also may collect information from you via cookies, pixel tags or similar technologies. These third party advertisers and ad servers may use the information they collect to help present their advertisements, to help measure and research the advertisements' effectiveness, or for other uses. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage users to be aware that when they leave our Web sites for another site, even if through a link, they should read the privacy policies of each and every web site that collects personally identifiable information. The provision of external links to other Web sites is a common practice on the Internet and it in no way indicates that we have any responsibility or control over the linked company, its products, services, or Web site.
Other Aggregate Information.If we gather demographic information from you (for example, your age, education level or household income), we will not share that information in a manner that identifies you as an individual with any other third party. Any information that might be shared with third parties will be aggregate information only (“aggregate” meaning demographic information speaking only to the broad characteristics of a group), unless we are required to release additional information under conditions described in next section “Legal Matters”.
Legal Matters.Notwithstanding any other term or conclusion of any third party Privacy Policy, we reserve the right to comply with the law and release information concerning any user of our sites or services when we have grounds to believe that: (i) the user is in violation of our Terms of Use or other published guidelines or is engaged in any illegal activity, (ii) to release information in response to court and governmental orders, other enforceable requests from government entities, civil subpoenas, discovery requests and otherwise as required by law; and (iii) we believe in good faith that such release is required to protect the rights, property, safety or security of FENTON FIRE, any of our users or the public, or (iv) to respond to an emergency. In the event of a change of control of FENTON FIRE (such as through a merger, sale, assignment or liquidation of the business entity, or any of its properties, assets or equity) or, in the event of a direct or indirect sale of any of its publishing properties and/or its Web sites, personal information of users of the affected Web sites in our possession will be transferred to the new owner/successor. We are not obligated to notify Web site users of any such transaction. You may always change or delete your information or opt out by contacting us as provided below, or if the acquirer posts a new Privacy Policy with new contact information, you may change or delete your information or opt out by following any new instructions that are posted.
HOW DO I OPT OUT OR CHANGE MY PERSONAL INFORMATION?
To opt out of further e-mail communications from us, just click on the opt-out controls in the e-mail, or contact us as instructed at the end of this Privacy Policy. We may need up to 30 days to assure compliance with your request.
To change your personal information that you have provided us, please contact us as instructed at the end of this Privacy Policy.